Copywriting

My style is all about delivering clear, compelling messages that hit the mark. While I'm still honing my skills in this craft, each piece reflects my commitment to engaging content that drives action.

Men and Veterans for Christ

I worked with Men and Veterans for Christ to elevate their digital identity, playing a key role in both branding strategy and execution. From creating cohesive messaging across platforms to writing clear and impactful copy for press releases, boilerplates, and the "About Us" page, I ensured their story was consistently communicated. Collaborating directly with the CEO, I helped shape their online voice to better reflect their mission, boosting both credibility and community engagement. This role not only sharpened my branding and copywriting skills but also reinforced my passion for using creative strategies to drive meaningful change.

Brand Awareness Ad Reel

For a class assignment that also doubled as volunteer work, I had the chance to create an ad from scratch for The Clean Refill, a local business in Columbia. I was responsible for everything—video, audio, copy, and subject matter. We had some restrictions, like only using Adobe Firefly or attribution-free stock footage and images, as well as using music provided by the client. I decided to create an Instagram reel that showcased The Clean Refill's genuine desire to connect with the community and attract potential customers. This reel effectively highlighted the company’s values and services, engaging viewers and helping to build a stronger community connection.

At Fibersmith, I’ve played a pivotal role in shaping our digital strategy by contributing 40% of the company’s total yearly digital engagement in just three months. I’ve crafted dynamic copy that not only tells Fibersmith’s story but also drives measurable results across multiple platforms, including LinkedIn, Facebook, and the company website.

My work focused on translating complex technical concepts into accessible, engaging content for both B2B and industry audiences. Working closely with the marketing team, I’ve helped refine our messaging to align with key business objectives while also creating opportunities to showcase Fibersmith’s unique value in the fiber optics and telecommunications space. This experience has allowed me to sharpen my copywriting, content strategy, and digital marketing skills while driving real results for the company.