CXXII Apparel

CXXII Apparel seamlessly integrates faith, style, and community spirit. Based in the vibrant heart of Minneapolis, Minnesota, the brand emphasizes self-expression and fostering connections. When I was presented with the opportunity to assist with product photography and location scouting, I was genuinely enthusiastic.

We shaped the photoshoot behind a strong punk aesthetic, envisioning an urban, gritty, and raw atmosphere. The goal was to encapsulate the authentic streetwear essence that CXXII is renowned for.

With each photo, I aimed for a sharp aesthetic that accurately reflected the tone of CXXII, playing with strong light sources, gritty backdrops, and bold contrasts. By adding techniques like strobes and gradient maps, I gave the images that extra pop and a touch of cinematic flair.